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Mad Engine acquires streetwear brand LRG

By Sara Ehlers

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Full-service licensed apparel company Mad Engine just announced today that it acquired an urban streetwear brand. Now joining the company’s portfolio, Lifted Research Group, Inc. (LRG) will be under Mad Engine’s ownership.

Established in Southern California, the company offers diversified products include menswear, womenswear, children’s clothing, as well as adult loungewear and intimates. Over the year, Mad Engine has expanded by acquiring Extreme Worldwide as the foundation for its International Business Division. On Tuesday, April 25, the company grew further by expanding with LRG. "The Mad Engine team is excited about the opportunity to bring LRG on board. It is a brand many of us grew up wearing and have supported over the years and feels like a natural fit for our first venture into branded apparel," said Danish Gajiani, CEO of Mad Engine.

In the future, the company plans to grow LRG as a brand further than its already established following. "The experience of the LRG team and sound infrastructure will serve as a solid foundation and platform to launch the branded division and bring on many additional brands in the future,” Gajiani said in a statement. The acquisition also creates new opportunities for LRG to move forward with value-added resources as well as commitments to propelling the company’s growth. “I am optimistic about this new chapter which creates the ability to grow the LRG brand and creates new opportunities and experiences for those involved," said LRG Co-Founder Robert Wright.

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Mad Engine