Marked by extremes, driven by global clout: Womenswear in the French market

On Monday September 25, Paris Fashion Week, the most anticipated event in the women's fashion industry, kicks off, presenting an opportunity to evaluate how the sector is performing.

In France, the financial performance of the womenswear category is marked by extremes. On one hand, several renowned womenswear brands have gone into liquidation or receivership. These include Naf Naf, Gap France, Kookaï, Pimkie and Jennyfer. Even large companies like Fast Retailing are impacted: the company is exploring the possibility of shutting down approximately 40 percent of its Princesse Tam Tam and Comptoir des Cotonniers stores.