Men shopping more often than women across majority of online and in-store channels

Global technology company First Insight Inc. has published a new report "The Arrival of the New Male Power Shopper", which revealed that men are shopping more frequently in-store and online than women. The company recently surveyed consumers on shopping habits, purchase behavior and influences driving decisions found that 53 percent of men reported shopping on Amazon six or more times a month, compared to only 45 percent of female respondents. Further, 60 percent of men versus 52 percent of women say that their Amazon purchases have increased in the last year.