Mizzen+Main secures investment from L Catterton

American-made menswear label Mizzen+Main has announced that it has received a “significant growth investment” from L Catterton, the largest consumer-focused private equity firm in the world.

Specific details of the amount of investment have not been disclosed, just that the private equity firm was the sole investor and that the capital raised would be used to support Mizzen+Main’s growth by expanding its product offering and omnichannel presence.

"We're thrilled to receive this growth investment from L Catterton, which is an ideal partner for high-growth apparel brands," said Kevin Lavelle, founder and chief executive officer. "Mizzen+Main is already the preferred clothing line for active men seeking an authentic American brand with superior design and fabrics.”

Lavelle added: “With L Catterton's deep understanding of consumer trends and the retail space, along with their expertise in helping to grow digitally-native brands, we will increase our product offering, expand our footprint, and continue to identify innovative new fabrics that provide our customers with the most comfortable and natural fit possible. We look forward to working closely with L Catterton to become the next great American brand.”

L Catterton invests in menswear label Mizzen+Main

Mizzen+Main was founded in 2012 and offers dress and sport shirts, chinos, polos, henleys, sweaters and pullovers, that use high-tech, innovative materials that are wrinkle-free, machine washable, and have stretch and moisture wicking capabilities. The brand has a strong wholesale presence available in nearly 300 retail locations across the US and abroad through men’s retailers including Saks Fifth Avenue and Nordstrom.

Jon Owsley, co-managing partner of L Catterton's Growth Fund, added: "Mizzen+Main has created a truly unique brand, combining the comfort and performance of activewear with the classic styles men demand.

"As the male consumer becomes increasingly focused on fashion and craftsmanship, Kevin and his team have carved out a unique position as the authority on fabric, performance, and style, particularly across the millennial demographic. We see an incredible opportunity to leverage Mizzen+Main's strong offering and authentic brand heritage to grow its online sales, expand its retail presence, and increase awareness of the brand's unique value proposition."

Images: Mizzen+Main Facebook