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Moncler continues its fight against counterfeit websites

By Kristopher Fraser

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Business

Moncler has become the latest craze in the counterfeit industry. Last November, the company had over 1800 counterfeit websites shutdown. Now, the brand has halted the business of 50 counterfeit websites that were registered in December by three Chinese individuals.

The World Organization for Intellectual Property in Geneva ordered the immediate transfer of the domain names last month, which violated Moncler's brand rights. The domains are now under control of the French-Italian manufacturer.

The websites in question used images from the brand's official website along with terms like outlet and sale for SEO to help bring in customers.

In November, Moncler won a lawsuit against these Chinese companies, which resulted in a settlement of 468,000 dollars in damages.

photo:merchantsquare.co.uk

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