New York’s fashion industry is yet to recover, but what can be done to save it?

New York Fashion Week (NYFW) SS25 remains ongoing, and while previously cloaked in the shadows of its European counterparts, the increased presence of celebrity front-rowers and the inclusion of brands once dedicated to Paris or Milan could signal a return to its original status. The city’s wider industry has also been undergoing a revival after a period of pandemic-induced lacklustre sales and operations that had left it unsure of its future. But what can be done to help New York’s recovery journey?