Nike, H&M and Zara among the most valuable apparel brands for 2017

London - With the increasing demand for athleisure and active wear, it should comes as little surprise that Nike has retained its title as the world's 'most valuable' apparel brand once more. In fact the sporting goods giant has managed to increased its brand value by 13 percent this year, hitting 32 billion dollars (26.1 billion pounds) according to the latest data from strategy consultancy Brand Finance.