Norwest Venture Partners invests in Vuori

Norwest Venture Partners has announced it has made a growth equity investment in Vuori, a performance apparel brand based in Encinitas, California. Vuori is profitable and has experienced rapid growth since its founding in 2015. Jon Kossow, managing partner at Norwest, will join Vuori's board of directors as part of this minority investment. Vuori joins other consumer companies in Norwest's portfolio including Birdies, Casper Sleep, Grove Collaborative, Jolyn, Kendra Scott, Madison Reed, and Topo Athletic, and aligns with the firm's strategy of investing in direct-to-consumer and omni-channel brands. Norwest will secure a minority stake in Vuori as part of the deal.