Pringle of Scotland pauses collection indefinitely

The casualties are beginning to roll in from the economic fallout of coronavirus. Pringle of Scotland will be pressing pause on their collections until further notice as they reevaluate their business and marketing strategy. The brand's last collection is planned for fall 2020.

Pringle of Scotland will continue operating e-commerce and plan to reopen their Mount Street flagship once coronavirus lockdown restrictions are eased or lifted, but the future of the business remains unclear. Pringle of Scotland's business began taking a hit last year when the U.S. imposed a 25 percent tariff on British exports including merino wool, Sea Island cotton, cashmere knitwear and high-end men’s suits.

While the tariffs were manageable, the effects coronavirus has had on the global fashion industry are not. Pringle of Scotland simply couldn't keep up with the demands of wholesale customers.

Pringle of Scotland owner Douglas Fang told WWD that in the future he hopes to bring the brand back, and in the interim he will spend time strategizing how to make Pringle of Scotland successful in a post-coronavirus world.

Pringle of Scotland's spring orders have already been delivered to stores, with fall expecting to arrive in stores in the coming months. Like many other brands, Pringle of Scotland has seen cancelled orders due to stores being on lockdown.

Pringle of Scotland was originally founded in 1815 by Robert Pringle. The company was originally a manufacturer of hosiery and underwear, and became one of the first luxury knitwear manufacturers. Although Pringle of Scotland no longer owns their own factories, they had still maintained strong relationships with their manufacturers.

photo: pringlescotland.com