Private equity firms acquires workwear etailer Logo Sportswear

New York - Global private equity investment firm H.I.G. Capital, LLC has announced that its portfolio company, Digital Room, LLC has just acquired workwear e-commerce firm Logo Sportswear. The deal’s price remains undisclosed.

Located in Wallingford, Connecticut, Logo Sportswear is an online provider of customized short-to-medium run promotional merchandise and workwear/uniforms to SMBs and divisions of large companies. It also provides uniforms to recreational sports teams using its online ordering platform.

“We are excited about the addition of Logo Sportswear to Digital Room’s business,” commented Michael Turner, CEO of Digital Room, in a corporate release.

“Logo Sportswear will continue as a separate brand, and its soft promotional products are an excellent complementary fit with Digital Room’s existing online print products. This transaction will help us expand the range of high quality customized products and impeccable service our customers have come to rely on. We look forward to working with the Logo Sportswear team to grow the business by leveraging Digital Room’s existing strengths in marketing and operational excellence.”

“We are pleased to support Digital Room in its acquisition of Logo Sportswear,” commented Rahul Vinnakota, a Managing Director at H.I.G. “The investment is consistent with our strategy of acquiring complementary businesses in attractive, high growth end markets that will enhance the value proposition Digital Room offers to its customers.”

Debt financing for the transaction was provided by BNP Paribas.