Project x Paris: The streetwear brand aims for 100 million euros in turnover

Created in 2015, Project X Paris, a French brand of premium and accessible streetwear, is now enjoying great success as its turnover reached 70 million euros. The label is the story of two brothers, Jimmy and Maxime Gov, graduates of Centrale Supélec and the London College of Fashion. In 2015, they embarked on an entrepreneurial adventure together to offer streetwear products that are "accessible and democratic but of high quality, with a premium level of creativity" (as per the press release).