Purple Dot raises 4 million dollars

E-commerce startup Purple Dot has raised 4 million dollars in early-stage funding led by U.S.-based Unusual Ventures. The news was reported by TechCrunch. The U.K.-based company is a waitlist and pre-order platform that allows fashion brands to only produce the exact volume of goods ordered to reduce waste. Other investors in Purple Dot include Connect Ventures, Moxxie Ventures, and the family office of Indeed co-founder Paul Forster.