​Pushing sustainability: Lenzing to use more textile waste in its products

With an ever-increasing consumer demand for more sustainable products, the fashion industry is facing mounting pressure to become a more circular economy, with waste reduction a key concern for many brands. The annual production of apparel has doubled since the turn of the century, but the share of reused fabrics is still very low. Austrian fibre producer Lenzing wants to change that, as the company sets out its plans to increase the amount of recycled textile waste in its products.