Re’aD Summit: Virtual fittings and in-store simulations promise a better fashion industry

At the Re'aD Summit of the German fashion institute DMI, the theme “Digital x less” was all about how digital solutions can prevent overproduction and waste in the fashion industry. From the creation of digital fabric samples, to 3D programmes for simulating visual merchandising, to virtual fittings designed to reduce return rates - the innovations presented earlier this month demonstrate technology's inherent potential for a better fashion industry.