Recap of the IFM conference: 2024 fashion report – between deceptive stability and the beginnings of a new cycle

Paris - As we move further into 2025 and the impacts of 2024 recede, the fashion market appears to be in a state of deceptive stability. Beneath the surface, however, shifts are occurring: the precarious balance between physical and digital commerce is wavering, distribution channels are being reinvented, and consumer expectations are shaping a changing landscape. More than just a cyclical fluctuation, this period signals a redefinition of the industry’s rules, potentially ushering fashion into an era of lasting transformation. As Gildas Minvielle, Director of the Economic Observatory at the Institut Français de la Mode (IFM), states, "Behind these apparent stabilizations, profound transformations are underway."