Reimagining a Legacy: Inside Vera Bradley's new brand transformation

Any type of change can seem daunting for many, but not for iconic American lifestyle brand Vera Bradley. Keeping up with the shifting needs of today's consumer, Vera Bradley has unveiled a complete brand transformation today, which includes a new logo, in-store overhaul, and renewed digital experience next to a new, elevated range of products that celebrate Vera Bradley's heritage as well as her customer's unique sense of style. Not an easy feat, but a crucial decision to restore the brand back to full health, according to Jacquline Ardrey, president and CEO of Vera Bradley. Taking up her role with the brand a mere 19 months ago, she was in charge of spearheading the brand's complete transformation.