Rent the Runway partners with the Dallas Cowboys Cheerleaders

Rent the Runway, a rental service offering designer apparel and accessories has partnered with the Dallas Cowboys Cheerleaders to further its connection to its local customers.

To mark the start of the partnership, Rent the Runway has launched a new holiday campaign that celebrates the women of the team, both on the field and off the field. In the new campaign, Rent the Runway aims to pay tribute to the resilience, dedication, and passion of the Dallas Cowboys Cheerleaders by showcasing their inspiring stories and honoring their journeys outside of the limelight.

Over the years, Dallas has established itself as a key market for Rent the Runway. In 2019, the company opened its most advanced Dream Fulfillment Center in Arlington, strategically designed to drive regional growth and enable efficient nationwide delivery for its customers. The city boasts a vibrant, fashion-conscious community and an increasing demand for accessible, sustainable luxury. Through its new partnership with the Dallas Cowboys Cheerleaders, Rent the Runway is set to strengthen its engagement with local consumers.

"As a brand, Rent the Runway is all about empowering women to feel confident, strong, and ready to conquer every moment of their lives. Partnering with the Dallas Cowboys Cheerleaders is a natural extension of that mission," said Jennifer Hyman, CEO and co-founder of Rent the Runway, in a statement. "On the field, their iconic uniforms symbolize strength, precision, and teamwork. Off the field, we're thrilled to empower these incredible women by dressing them for their other big moments—whether they're participating in events for their communities, pursuing their entrepreneurial dreams, or celebrating personal milestones."

As part of its holiday campaign, Rent the Runway will showcase Dallas Cowboys Cheerleaders Reece, Charly, Brooklyn, Camille, and Ava wearing a curated collection of festive rentals. Highlighting their roles as athletes, entertainers, and community leaders, the campaign will celebrate their perseverance and resilience on and off the field. Through video features and social media, Rent the Runway aims to inspire customers to embrace their own journeys while honoring the achievements of women everywhere.

"At the Dallas Cowboys Cheerleaders, we believe in empowering women to feel confident both on and off the field,” said Kelli Finglass, senior director of the Dallas Cowboys Cheerleaders, in a statement. “Our new partnership with Rent the Runway is a perfect fit, providing our team with stylish, versatile clothing that enhances their self-assurance and allows them to express their unique personalities. Whether performing at AT&T Stadium or out in the community, we want every woman to feel unstoppable in every moment."

The holiday collection from Rent the Runway features dresses, separates, and winter staples, offering customers access to high-quality designer pieces without the commitment of buying them. Through its partnership with the Dallas Cowboys Cheerleaders, Rent the Runway reinforces its mission to empower women and boost confidence. Rent the Runway and the Dallas Cowboys Cheerleaders will share more details on their new partnership in 2025.