Q1 fashion industry review, positive mood bitten by tariffs

The first quarter of 2025 presented a complex and often challenging landscape for the global fashion industry. While many businesses demonstrated resilience and exceeded expectations for their past performance, concerns about ongoing macroeconomic pressures, shifting consumer behaviour, and normalizing growth rates (after post-pandemic booms) led many to issue conservative forecasts for the year ahead, even before fully factoring in the heightened uncertainty from the new tariff landscape. Eventually the overarching theme was one of market recalibration and strategic adjustment.