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Roark Revival joins La Jolla Group in partnership

By Sara Ehlers

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Los Angeles - La Jolla Group, operational solution for youth retail brands, recently partnered with lifestyle brand Roark Revival. Acting as an operations management company, La Jolla Group will take over some of the main business aspects of the Roark Revival brand.

La Jolla Group caters to various youth brands such as O’Neill, Metal Mulisha, and FMF. Adding Roark to their list further establishes their work with brands that cater to a younger audience. In this joint venture partnership with La Jolla Group, Roark will have “the tools, staffing, financial management and structure to scale their business seamlessly,” as reported by California Apparel News. The group will manage back-end operations including departments of accounting, logistics, financing, planning, sourcing, and more.

Overall, the joint venture partnership allows Roark to focus on its brand rather than the business side of management operations. “This partnership allows us to thrive operationally while remaining in control of our own destiny and brand,” Ryan Hitzel, president and founder of Roark Revival, told California Apparel News. With La Jolla Group, the brand geared toward a wanderlust-inspired style can now focus on its main efforts towards building and growing the brand.

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