Scotch & Soda: What we know about new owner Bluestar Alliance

Scotch & Soda is getting a chance to write a new chapter. On Monday 27 March, US brand management company Bluestar Alliance announced that it is taking over the brand and relaunching it. What the plans are for Scotch & Soda under the new owner is not yet known, but we can take a look at Bluestar Alliance's strategy to see if potential hints can be found here.