Summersalt raises Series B funding

Summersalt, the St. Louis based direct-to-consumer travelwear brand, has raised 17.3 million dollars in a Series B funding round, led by Mercato Partners, with plans to expand into additional apparel categories following the brand's overwhelming success in the swimwear category and recent travelwear launch. Additional participants in the round include Founders Fund, Lewis and Clark Ventures, Revolution's Rise of the Rest Seed Fund, Dundee Venture Capital, and Victress Capital. This round brings Summersalt's total funding to 26 million dollars.

Summersalt launched in May 2017, and grew very quickly. Most recently, the brand debuted its highly-anticipated apparel collection, which focused on travel essentials such as cashmere sets, packable jackets and wrinkle-free pants. This expansion marked a pivotal moment for the brand and came at a strategic time in their growth trajectory.

"We are building a generation defining travel brand that goes beyond swimwear and apparel to create a community of curious women who love to explore," said Lori Coulter, co-founder, CEO, and president of Summersault in a statement. "Our unparalleled experience in apparel, deep supply chain expertise and fit-technology will be at the foundation as we continue to scale and build a brand with highly profitable unit economics."

Lifestyle brand aiming to make it's mark

With this latest round of funding Summersalt plans to further establish themselves in the lifestyle and apparel category with the addition of quality, travel-friendly products at the most affordable price point possible. In addition to expanding into more products, Summersalt will focus on building out their travel content platform, The Forecast, to continue to build and inspire female travelers.

"From the moment we launched Summersalt our goal was to own every corner of our customer's suitcase and with this latest round of funding we are one step closer to this," said Reshman Chattaram Chamberlin, co-founder, chief brand and digital officer, in a statement. "We are thrilled to continue to establish ourselves as the destination for women who are traveling and continue to go above and beyond to deliver great products to our consumer."

"We could not be more thrilled with the opportunity to lead Summersalt's latest funding found, and partner with two passionate founders who have a clear vision, are mission driven and have a track record for accelerated performance," said Joe Kaiser, director of Mercato partners, in a statement. "The product, brand, team and the incredible consumers make for a winning combination."

Photo Summersalt Facebook