Supima to establish new benchmark on traceability with TextileGenesis

Supima, the brand for American-grown Pima cotton, has announced a strategic partnership with TextileGenesis to establish a new industry benchmark platform for authenticating cotton to improve traceability.

The Supima blockchain platform powered by TextileGenesis will digitally connect Supima’s comprehensive supply chain from the growers to the brand/retailers, while its technology partner Oritain will provide the forensic origin authentication for Supima cotton across the platform.