The Coveteur in talks for sale with Great Bowery

The Coveteur, the digital publication that originally started as a blog for a sneak peek into the closets of fashion industry professionals, is now in talks to be sold to Great Bowery, an umbrella agency in New York that holds fashion and luxury talent firms Camilla Lowther Management, Streeters, M.A.P., and Bernstein & Andriulli, along with image licensers Trunk Archive and Gallery Stock. The news was reported by WWD.

The talks are in their early stages, but the reported price tag for The Coveteur is said to be 15 million dollars. Coveteur has come far from its days as a blog about fashion insiders closets, and has grown in to a full scale online publication. In addition to their beats, which include fashion, beauty, culture, travel, and wellness, they have also recently added e-commerce to the mix. In 2018, The Coveteur's revenue had increased by 60 percent for three years in a row.

The Coveteur's three member advisory board included beauty entrepreneur Bobbi Brown, fashion designer Prabal Gurung, and model Cindy Crawford. Last year, Crawford made a minority investment into the company, which they used to expand into ecommerce. Warren Webster, formerly of Gwyneth Paltrow's Goop, has served as The Coveteur's CEO since 2015.

There's been quite a few publication sales going on in the industry lately. W was just sold the owner of Surface Media, and Brides was sold to DotDash. Meredith Corp. also not too long ago acquired most of Time Inc.'s publications, including InStyle. Bustle Digital Group also recently acquired Nylon.