The New Transparency coming to fashion: regulations as a baseline for communicating sustainability

Hundreds of sustainability labels and schemes are crippling the apparel and footwear industry. This brouhaha prevents consumers and citizens from properly understanding the impact of the piece of garment that they are buying. But those same consumers are hungry for information, and the industry is hungry to provide. The EU Commission is preparing three key legislations that will dramatically change the world of green claims, namely the Consumer Empowerment Directive, the Substantiating GreenClaims regulation, and the Eco Design of Sustainable Product Regulation. In the meantime, active EU member states, like France, are already launching mandatory transparency requirements. Let’s dive into them.