The start of 2023 has proven to be shaky for the metaverse, but what is holding it back?

The metaverse buzzword has been inescapable in recent years, shimmying its way into almost every industry, and particularly dictating the way in which fashion brands are beginning to approach young consumers. From digital collection drops to virtual store openings and immersive online environments, the sector has been explored in almost every way seemingly possible, but as such a new concept, the limitations it presents can be hard to overcome.