U.S. athletic footwear demand to grow 3.2 percent

Demand for athletic footwear is expected to increase 3.2 percent annually in nominal terms through 2023, according to Athletic Footwear: United States, a report recently released by Freedonia Focus Reports. Population increases and projected 4.2 percent annual growth in disposable personal income levels will support gains. Demand will also rise as more consumers participate in sports and fitness activities. An ongoing athleisure trend, which sees consumers wear athletic dress in areas formerly dominated by other types of casual clothing (e.g., work, school), will further drive growth.