Unilever to acquire skincare brand Tatcha

Unilever — the company behind skincare brands such as Dove, Vaseline, Clear, and more — has announced that it has signed an agreement to acquire luxury skincare brand Tatcha, according to a press release from company.

Tatcha was founded in San Francisco by Vicky Tsai 10 years ago and has an innovation center, also known as the Tatcha Institute, in Japan. The brand is known for its products, which are based on classic Kyoto rituals. Tatcha has also become popular around the world for its focus on natural ingredients, product design, and packaging.

“We are delighted to have Tatcha joining our portfolio of Prestige brands,” said Unilever EVP and CEO of Prestige Vasiliki Petrou in a statement. “Tatcha is one of the best performing beauty brands in North America…We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”

Details of the deal were not disclosed. However, Tsai feels that under Unilever the brand will truly grow. “When creating Tatcha, our dream was to make a brand that would live for at least 100 years,” she said “We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow.”

Image: Tatcha