Vera Bradley posts Q3 revenue decline and net loss

Vera Bradley, Inc. announced its financial results for the third quarter ended November 1, 2025, reporting consolidated net revenues of 62.3 million dollars, a decrease from 70.5 million dollars in the prior-year quarter.

The company's executive chairman, Ian Bickley, highlighted the "Project Sunshine" transformation strategy, a five-pillar initiative focused on brand revitalization and operational excellence, which he credits for early progress. Bickley noted that the direct segments registered sequential improvement, including positive comparable brand channel sales for five months from the back-to-school season through Black Friday weekend, buoyed by the successful return of iconic styles.

Despite these operational gains, the company reported a GAAP net loss from continuing operations of 12.4 million dollars, or 44 cents loss per diluted share, which was significantly impacted by a 5.9 million dollars inventory write-down related to the strategic product shift toward cotton and heritage prints, and a 4 million dollars write-off of television media credits.

Excluding these and other non-GAAP charges, the non-GAAP net loss from continuing operations was 8.3 million dollars, or loss of 30 cents per diluted share, compared to a non-GAAP net loss of 3.7 million dollars or loss of 13 cents per diluted share, in the prior-year third quarter.

Bickley concluded that while significant work remains, the early wins and continued focus on profitability position the company well for sustainable growth.