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Versa Capital acquires Alex Apparel Group

By Marjorie van Elven

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Private equity firm Atlantic Street Capital has announced the sale of eveningwear company Alex Apparel Group Inc. to Versa Capital Management, LLC. The brands under Alex Apparel, namely Alex Evening and SL Fashions, are distributed in over 3,400 department stores and specialty boutiques across the United States.

Commenting on the transaction, Alex Apparel’s CEO Colleen Kelly said in a statement: “Our brands, ALEX EVENINGS and S.L. FASHIONS have become leaders in the dress market due to our classic designs, excellent quality, and great price value. We are proud of what our entire team has accomplished and we look forward to becoming part of Versa Capital, who will help us continue our great momentum."

Versa invests in businesses from a wide range of segments. This is the first fashion company they invest in.

Alex Apparel
SL Fashions