WHP plans to launch Anne Klein Jeans
By Kristopher Fraser
Nov 6, 2019
WHP Global has signed a long-term licensing agreement with ONE Jeanswear Group to develop and distribute a contemporary denim line for the Anne Klein brand. The first collaboration under the new partnership is set to ship for fall 2020 and will be previewed during Market Week in New York. Price points for the collection will range from 69 dollars to 100 dollars.
"We are thrilled to be launching Anne Klein Jeans in partnership with WHP Global," said Jack Gross, CEO of ONE Jeanswear Group, in a statement. "It isn't every day that we are given the opportunity to collaborate with a brand as timeless and powerful as Anne Klein. We look forward to building this category on Anne Klein's already iconic foundation."
"ONE Jeanswear Group is the premier Jeanswear company in North America, and a leader in denim innovation, technology and fit - making this new partnership a natural one for us," said Yehuda Shmidman, WHP Global Chairman and CEO, in a statement. "The launch of Anne Klein Jeans creates a new driver of growth for Anne Klein and deepens the brand's assortment in distribution channels across North America."
As a brand Anne Klein currently generates over 700 million dollars in global retail sales with product distributed by partners including Kasper Group for sportswear, Steve Madden for footwear and handbags, E. Gluck for watches, Herman Kay for outerwear, Komar for loungewear, Marchon for eyewear, and The Jewelry Group for jewelry. This licensing agreement will only help to further serve their revenue stream and growth.
photo: courtesy of WHP Global