Windsor Financial Group files lawsuit against Asics

Asics America, known for their running shoes, recently had a legal issue with their former partner, Windsor Financial Group LLC. Windsor filed a civil suit against the Asics brand due to unfulfilled promises from the company.

The suit was filed Wednesday, where Windsor charged Asics for not helping Windsor develop the brand in the U.S. market. As reported by WWD, Windsor had invested approximately 27 million dollars in Asics stores when the two companies had a 20-year master retail agreement. The agreement was about operations and leasing of Asics stores in the U.S. The agreement was terminated by Asics in June due to “material breaches,” according to the publication. However, in the new suit, Windsor’s reasoning was due to the company’s lack of support towards brand development in the U.S. Asics had “failed to assist” with marketing, according to court papers.

Asics had previously been involved in lawsuits before with Windsor. The company’s investors had previously filed against Asics America and Asics Corp. for fraud, breach of an oral agreement, and negligent misrepresentation according to WWD. Currently, there is no update on the outcome of the lawsuit. Asics currently operates as a successful business and manufacturer or sporting goods, equipment, and shoes. Whether the lawsuit will have setbacks for the company remains to be seen.