Wolverine Worldwide announces two key executive appointments

Wolverine World Wide has announced important leadership appointments in two of the company's key strategic growth areas. To more fully align and accelerate the company's consumer-direct operations and omni-channel transformation initiatives, the company has appointed Scott Sincerbeaux as President of Consumer Direct. To coordinate expertise and leadership of the apparel and accessories businesses for Wolverine Worldwide's portfolio of global lifestyle and performance brands, Tom Kennedy has been appointed as President of Apparel and Accessories.

Sincerbeaux brings over 30 years of leadership in creating consumer experiences at retail, most recently as vice president of North America Retail at Godiva Chocolate. Prior to his role with Godiva, he held senior leadership positions with JCPenney, Bare Escentuals, Crabtree & Evelyn, Ecco, Brown Shoe and several other footwear companies. As part of this move, the Stride Rite Children's Group will join the company's Consumer Direct division, enabling leadership to focus efforts and investments on a coordinated set of growth initiatives. Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide's Chairman, Chief Executive Officer and President.

In his newly-created role, Kennedy will oversee all of the company's apparel and accessories initiatives around the world. Kennedy was most recently executive vice president of the Fossil Brand with the Fossil Group and previously led the Fossil retail group and wholesale business. Before joining Fossil, he was a division president at PacSun, vice president of US Apparel at Nike, and held various senior roles with The Gap. Kennedy will also report directly to Krueger.