Yahoo acquires digital-shopping haven Polyvore

Los Angeles - Polyvore has become increasingly popular as an online e-commerce retail destination. Recently, Yahoo announced that it would be acquiring the favorable e-tailer.

Polyvore is an engaging shoppable website that encompasses a community of makers, retailers, and buyers. Yahoo decided to acquire the fashion e-commerce site this past weekend. Yahoo’s reasoning behind choosing Polyvore is due to the fact that the e-commerce site has become so successful throughout the years by building a digital shopping community. In hopes to bring Yahoo up to speed with consumer needs, the partnership should help facilitate these new goals. The acquisition is meant to help enhance Yahoo’s consumer and advertiser offerings. The leading social shopping site will strengthen Yahoo’s digital magazines through enhancing the community and fortifying Yahoo’s commerce. Yahoo’s team is thrilled for the new partnership. “The combination of Yahoo’s industry-leading digital content with Polyvore’s expertise in community and commerce has outstanding potential,” said Simon Khalaf, Yahoo’s SVP of Publisher Products.

After the acquisition, Polyvore products and services will still continue to operate with Yahoo’s support and investment. The two teams will join together in Sunnyvale, San Francisco, and New York. The co-founder and chief executive officer of Polyvore, Jess Lee, will report directly to Khalaf.

Yahoo, based in California, is a guide focused on connection, entertainment, and information. The international website has offices located throughout the Americas, Asia Pacific, Europe, Africa, and the Middle East. The multi-technology company was founded in 1994. The company’s net income is estimated at 7.52 billion dollars.