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London - Jonathan Anderson is set to follow in the footsteps of Tim Coppens, Sir Paul Smith and Raf Simons as the next upcoming guest designer at Italian menswear trade show Pitto Uomo. “I'm honored to have been asked to show at Pitti Uomo,” said Anderson in a statement. "Florence’s aesthetic is beautiful, which will lend itself to be the perfect backdrop for the collection."

Founder and creative director of his own eponymous brand J.W Anderson and creative director at the LVMH-owned Spanish luxury brand Loewe, Anderson announced that he had been selected as a special guest designer for Pitti Uomo 92nd edition via his Instagram account.

VERY EXCITED TO BE THE NEXT SPECIAL GUEST AT #PITTIUOMO 14TH JUNE 2017 #JWANDERSON #SS18

A post shared by JW ANDERSON (@jw_anderson) on

"We have been keeping a careful eye on Jonathan Anderson’s career for several seasons," added Lapo Cianchi, Pitti Immagine Director of Communications and Events. "Above all, we are drawn to the creativity and eclecticism he expresses in his collections that are further enhanced by high-quality manufacturing and – in menswear -- by undisputable sartorial skill. The way he reinterprets elements from the contemporary art scene and from the youth culture, alternating emotional impact (such as out-of-scale volumes) and transgression that are projected towards anticipating the future leaving little room for nostalgia, is very interesting. And his shows are always surprising, with great communicative strength."

The young designer, who first launched his own menswear label in 2008, is set present his label's Spring/Summer 2018 collection on the catwalk on June 14, during the celebrated trade fair in Florence. Seen as somewhat of a trail-blazer within the menswear sector, with inspirational sources ranging from Peter and the Wolf to dating apps like Tinder and Grindr, attendees can expect an a one-of-a-kind show, as Cianchi hinted.

Retail in flux: trends observed at the EuroShop 2017 trade show

“Future” was probably the word cited most often during EuroShop, the world’s largest trade show, which ran for five days and ended on 9 March in Düsseldorf. But the look of this retail future is uncertain. The only certainty is that retail will look much differently in the future than it does today.

The borders are becoming blurred – in every respect

The consensus in the fashion industry is that it will be facing major challenges in the coming years. The disruptions associated with digitalisation will fundamentally alter the design and function of conventional stores. The seasons will be reshaped due to climate change and people's passion for traveling and not least, because of the constant demand for new, fresh merchandise to be displayed in store. At the same time, product offerings are becoming increasingly diverse and creative, whereby clothing is designed to evoke emotions in combination with food, repair services, and so on.

Retail in flux: trends observed at the EuroShop 2017 trade show

More than ever before, sales clerks are required to take on the role of advisor and provider of inspiration. ”I believe that conventional sales clerks on the floor will all be replaced by stylists in a few years’ time”, says Raul Sanchez of Interstore, who used to be head of design at Jelmoli. The centre of attention will therefore shift to the changing rooms. Experts point out the importance of making these more appealing in the coming years, as this is where the purchase decision is made. At Schweitzer and Interstore, steps have been taken to the effect that the store of the future will only consist of a changing room. The customer will select the items of interest online in advance and come in to try them on in a comfortable, relaxing setting. The stores of the future will be smaller, because their function of actually fulfilling the whole transaction will diminish as a result of the online presence. Instead, they should focus on the real experience, evoke emotions and showcase the brand. That is to say: the ratio of surface area containing merchandise to convenience areas e.g. dedicated to the changing rooms will change considerably.

Retail in flux: trends observed at the EuroShop 2017 trade show

Flexibility: the store must change constantly

While in the past a store had to be redesigned every seven years according to an unwritten rule, this timeframe has increased drastically today. According to the industry, it is now necessary to redesign a store every three to four years. In order to finance this endeavour, store fitters are feverishly working on the development of modular, flexible store equipment elements, which can regularly be rearranged or expanded as necessary. For example, this means going to such lengths that all merchandise fixtures are mounted on the ceiling in the existing track lighting system at Vizona. As a result, no expensive constructions need to be mounted on the walls or the floor at all. The electricity for powering narrow LED strips that are integrated into the shelves and provide different moods of light is also accessible from the top. The trend toward flexibility continues with the mannequins, whose faces can be modified at lightning speed, using different eyes and lips for example, such as at Window in France.

Retail in flux: trends observed at the EuroShop 2017 trade show

Lighting: it all depends on the target audience

Light is perceived unconsciously, but it is nevertheless one of the key components of the store design. After all, lighting plays a crucial role in whether or not a customer feels comfortable in a shop. Only if he feels comfortable, is he then willing to linger for a while and only then will he make a purchase and return to the store. So far, so good. However, according to a recent study conducted by lighting specialist Zumtobel, different target groups have different expectations with regard to lighting. The focus of lighting on certain types of target groups, known as human centric lighting, was one of the innovations in the area of lighting. When designing the lighting concept for a store, it is therefore increasingly important to be cognizant of one’s target audience.

Retail in flux: trends observed at the EuroShop 2017 trade show

Digitalisation: from electronics to Big Data

Digitalisation in retail was among the main topics at the EuroShop. In the future, customers will increasingly expect all channels to be interconnected, irrespective of how the processes behind it are organised. Comprehensive IT solutions are required to achieve this. The digital dimension is not an “add-on”, but an integral component in the planning of the respective retail strategy and the store outfit. For example, it includes the supply of electricity to merchandise fixtures such as shelves, so that tablets or screens can be mounted on them. By now, store design specialist Vitra equips all merchandise fixtures with electronic connectors. ”We are not developing any more systems without electric connectors”, says Sebastian Nisi von Vitra.

Big Data has also arrived in the fixed stores. In the past, it was the privilege of online players to generate data regarding their target group in a way that enabled them to obtain valuable insights with regard to marketing and the merchandise portfolio. In contrast, the fixed store was considered a black box by many. With the help of thermal imaging cameras and so-called heat maps, store operators are now also able to generate data in their shops and to measure for instance the customer frequency in different places of the store at different times of day and to find out which marketing strategies are most effective in which target group. Nowadays, these cameras are even capable of establishing people's gender. In addition, the aim is to identify logos and determine clothing styles in order to obtain information that is as accurate as possible about their target group.

Retail in flux: trends observed at the EuroShop 2017 trade show

Visual merchandising: uniqueness is compulsory

The visual merchandising halls featuring the store display models and new merchandise presentation ideas are always a optical highlight of the EuroShop. Metallic sheen was the favourite among the new designs, followed by graphic elements in the trendy colours of the 1980s. While Dutch mannequin producer Hans Boodt drew his inspiration from the elegance of the 1920s, Window Mannequin in France developed a brand-new method for creating customised lifelike mannequins. It is based on a technology that is used in animated movies, where a human body is captured three-dimensionally in seconds with a multitude of cameras and reconstructed within several days by means of robots. This method enables a brand to commission unique, lifelike mannequins. Ralph Hutchings, art director at Window elaborates: ”brands spend large amounts of money for the right model and for their own store design – particularly in the luxury segment. So when it comes to mannequins, why should they resort to cookie-cutter solutions?"

High demand for information

EuroShop, which takes place only once every three years, has evolved from a conventional trade show to an innovation platform and a forum for discussion for new trade ideas. This is also demonstrated by the extensive program of presentations. For the first time, 2,367 exhibitors from 61 countries presented their merchandise on nearly 128,000 square meters in 18 instead of 16 halls, making it the biggest version of the EuroShop in its 50-year history.

Photos: by Regina Henkel, FashionUnited

Denim Days branches out from Amsterdam to New York

London - Three years after Amsterdam Denim Days was launched in the capital of the Netherlands - an annual showcase which sees thousands of denim lovers and enthusiasts flock to the city to engage in a number of events - comes the debut of its American counterpart: New York Denim Days.

Set to take place from September 30 to October 1 at the Metropolitan Pavilion at 125 West 18th Street, New York Denim Days aims to bring together the world's leading denim insiders, designers and brands with denim consumers under one roof. "The energy and inspiration we all get from the successful and influential Amsterdam Denim Days is immense. We can’t wait to launch an all-American version for style-setting, indigo-devoted New Yorkers," said Lucel van den Hoeven, founder of Amsterdam Denim Days.

A series of events is scheduled to take place during the two day denim festival, including interactive displays and workshops from brands, designers and denim-mill sharing their work alongside in-store events, a vintage denim marker as well as panels and parties, which all aim to offer consumers direct access to their favourite denim brands and influencers. The full schedule for the debut New York Denim Days is set to be announced shortly.

Amsterdam Denim Days was first launched in Amsterdam three years ago by the House of Denim, Jean School and HTNK, an recruitment and consultancy firm together with denim supply chain trade fair the Kingpins show, "As a collaborator in Amsterdam Denim Days, I have had the great pleasure to see an incredible concept resonate with an audience and grow each season," commented Andrew Olah, founder of the Kingpins Show, and co-founder of New York Denim Days.

"We believe that denim lovers stateside are ready for a denim festival of their own. There is so much passion for denim here, so many great resources, personalities and craftsmen that will help us make New York Denim Days a must-attend event for the denim community." Amsterdam Denim Days upcoming edition is set to take place from April 17 to 23.

WWDMAGIC Las Vegas has successful turnout for women's brands

INTERVIEWWWDMAGIC just held its latest trade event at the Las Vegas Convention Center. Expanding this year with two new events including Accessories the Show and the WWD Content Studio, as well as focusing on growing its portfolio reach, the show was able to bring out a great turn of fashion professionals. The show took place from February 21-23 at Las Vegas. Kelly Hellman, Show Director of PROJECT WOMEN'S, WWDMAGIC & FAME chatted with FashionUnited about the experiences at this year's event.

How was the turnout for this year's event?

WWDMAGIC was a great success; booths and aisles were busy. The attendees appreciated our new show aesthetics, décor, DJ’s and trend displays. Plus, a super long Starbucks line is also a good sign of a busy show.

In what ways would you say WWDMAGIC is a crucial show for fashion industry professionals?

It is the largest women’s fashion event on the west coast and really the entire United States besides our sister show Coterie NY (almost identical in size) which targets brands and buyers that sell a higher price point of goods. WWDMAGIC gathers all of the industry heads (from brands and retailers) and creates the most noteworthy connect event for the mid-tier priced women’s commerce business. Buyers can shop all their favorite brands in one location rather than going to multiple showrooms or markets nationwide, ultimately saving costs.

WWDMAGIC Las Vegas has successful turnout for women's brands

What were some of the unique aspects of this WWDMAGIC show?

Within the WWDMAGIC show floor, you can shop trend/fast-fashion, accessories, footwear, children’s and service companies. Retailers can shop brands as established as Free People to small emerging brands that have yet to be discovered. We also offer informational seminars to educate the industry and cover key hot topics in our business. Brands also have the opportunity to source new manufacturers, trim companies and several various resources to produce their products at our neighboring show Sourcing at MAGIC while WWDMAGIC is happening.

Any interesting new fashion trends seen on the show floor?

Denim is big, LITERALLY. No longer are your jeans tight or tapered, or your denim jackets fitted. The larger the better. Oversized boyfriend denim jackets were everywhere and jeans were all straight (no more skinnies). New WWDMAGIC brand EVIDNT showed culottes and bell style denim, along with straight leg frays and flares. Denim brand Pistola debuted oversized denim coats and lose fitting overalls.

Do you think Vegas is an ideal city for WWDMAGIC to take place?

Yes and each show the industry proves just that. Brands and Retailers enjoy coming to Vegas twice a year to connect with the industry and do business. MAGIC started in Palm Springs as a non-profit which proved to not be the best location for the show, while Vegas has been nothing but a huge draw. We are able to offer our attendees great hotel rates making it more affordable than most destinations nationwide.

WWDMAGIC Las Vegas has successful turnout for women's brands

How has the fashion environment in Vegas evolved over the past couple of years?

I remember when I started with MAGIC 11 years ago, all of our shows fit in the 3 halls at the Las Vegas Convention Center. Now we take all of that plus the space at the Mandalay Bay Convention Center for Project, Project Women’s, Collective, The Tents, MR, Curve and Stitch. It is pretty incredible. We are over a million square feet. Hence why we break the MAGIC marketplace into smaller shows to create an easy and distinct shopping experience for buyers.

How does WWDMAGIC continue to engage with professionals in the industry?

We make sure to not just do our 2 major Las Vegas shows each year, but now we are also hosting connect events in major cities throughout the year to bring the industry together. Whether that be a brand/retail dinner in Dallas, a complimentary food truck during LA Market week or a NYC cocktail event, it is important we do our job to keep our attendees constantly in touch and doing business. We also now have shopthefloor.com which allows our buyers to shop our brands all year long and not just at the shows.

What can we expect for future shows for WWDMAGIC?

WWDMAGIC is evolving more than ever. We will continue to upgrade the show floor experience by being innovative, inspiring and relevant. Fashion is always evolving and it is our job to do the same. We will continue to create more affordable opportunities for emerging brands and new educational seminars for the attendees. This show will not only be a strong platform to do business, but a must-attend event to make connections, seek new trends, educate yourself and ultimately, feel moved by the lifestyle.

Photos: WWDMAGIC

Womenswear trade event Coterie recently announced a new segment of its show. The launch, which will debut on Monday, February 27, will be called “The Coterie Experience” showcasing an interactive installation of various designer brands and technology.

The new experience will serve as a visual that will highlight trends ranging from minimalism and bohemian fashion. "We are very excited to debut 'The Coterie Experience,' a 4,000 square foot interactive installation that aims to inspire creativity and capture an element of interactivity between retailers and brands," said Danielle Licata, Vice President of Coterie. The new content will include behind-the-scenes shots from New York Fashion Week runway shows as well as exclusives from designers talking about their upcoming collections. “Our goal is to create an unparalleled environment that ignites conversation for our attendees,” Licata said in a statement. Coterie will also provide guests with iPads to use so that they can browse more visual content from more than 100 brands. The brands participating in The Coterie Experience include Anna Sui, Jacquie Aiche, Grey Jason Wu, M Missoni, and more.

Coterie is known as a marquee trade event that highlights contemporary clothing, footwear, and accessories for womenswear. The global event brings together designers and buyers in order to help grow their business and find out new trends for upcoming seasons. Bringing a new technologically-driven component to its show is a way for Coterie to engage its users in a more user-friendly way. Debuting next Monday in New York at Jacob Javits Center, the new experience be with the first time the show has exposed a fresh perspective on the fashion industry to its guests.

FN Platform puts an artistic twist on its show and highlights new brands

INTERVIEW From February 21-23, FN Platform attracts buyers and global leaders in the footwear industry for its show in Las Vegas. As a subsidiary of UBM Fashion Group, the showcase highlights emerging and established brands of footwear including men's, women's, junior's, children's footwear and more spanning from 20 countries. FashionUnited chats with Leslie Gallin, President of Footwear at UBM Fashion, to dig a little deeper on this year's show.

Please, tell us about your experience in the fashion industry prior to FN Platform.

I started in the fashion industry running apparel divisions for Escada, Geoffrey Beene and Louis Feraud. Years later a friend of mine introduced me to someone who was taking over a “Shoe Trade Show” called WSA. This is where it all began. It was love at first try on and I quickly realized footwear was my passion. The footwear industry has evolved from just a few leading players to a worldwide playing field. It's been amazing to be instrumental in the growth of this industry through the years.

What distinguishes FN Platform from other trade/MAGIC events?

FN Platform is the pillar of branded footwear. Twice a year, global leaders in the footwear industry will convene at FN Platform to shape the industry. Industry insiders are able to network, educate themselves through our many seminars and shop for shoes, all in one place. We offer the most comprehensive selection of domestic branded and international footwear under one roof, while providing buyers a convenient, fun and efficient way to shop.

Is there anything particularly new about this year's show?

This show, we are showcasing a lot of new talent. Buyers will be able to identify which brands are new by a notation in the directory, floor stickers in front of those new booth brands and on the interior booth ID sign. We’re proud to have 10 brands coming from France under the prestigious guidance of ADC. This will be the first time outside of Paris the brands have exhibited.

FN Platform is known for its opening night concerts – this show, the group Berlin, most known for “Take My Breath Away” will perform. We’ve also upgraded the décor for each of our themed show floor lounges. We have a great community opportunity to give back with Build-A-Bear brand while on-site. Those attending can create a bear and donate to the Children’s Hospital Las Vegas.

We have an artistic unexpected view of footwear being installed, which we hope will inspire. For those who want to know more about the future, we will have an area on the show floor spearheaded by Samsung, showing off their latest technology for footwear sizing.

Can you share with us some of the emerging trends in footwear?

The coming seasons is all about the details: fur-trimmed, pearls and beautiful leathers. Sneakers and booties are still going to be strong. Heritage brands went back to their roots and are providing the styles which made them famous.

What is the target demographic for FN Platform?

FN Platform’s demographic is wide because our offerings span men’s, women’s junior’s and children’s footwear brands. Our brands represent more than 20 countries, including Italy, France, Spain, Brazil, Portugal, Turkey, among many others. Our show floor is broken into six neighborhood environments ranging from lifestyle to luxury.

In what ways is the footwear market growing in the fashion industry?

Today people are living and working in more casual environments. Dressing up today means for women heels vs sneakers and for men sneakers vs dress brogues. Retailers are realizing adding footwear to their product assortment is helping to drive revenue and rings at the cash registers.

Established in 2010, FN Platform continues to an influential force in the North American fashion market. The show brings together global insiders and showcases a full spectrum of branded footwear across all categories. In various price points and trends, the curated trade show has over 1,600 exhibiting brands representing over 30 countries. The show is slated to take place from February 21-23.

Photo Source: Leslie Gallin, President of Footwear at UBM Fashion

It’s Playtime New York: Childrenswear Trends Fall 2017

The three-day childrenswear trade show welcomed designers from the U.S., Spain, Italy, the U.K. among other countries, to present their new apparel, shoes and accessories collections. According to data provided by euromonitor.com, childrenswear accounts for 12 percent of the apparel market but, in the last five years, its growth has outpaced both men’s and womenswear. In 2016 it grew by 6 percent to be worth 31.6 million dollars compared to 4 percent in 2014, and this pattern is predicted to steadily continue until 2020. This can be attributed to a number of factors: rising birth rates, parents in developing markets having more disposable income than ever before, parents choosing to have children later in life, the rise in popularity of junior influencers like Prince George and Blue Ivy, and Instagram sensations such as four-year-old Farouk James.

It’s Playtime New York: Childrenswear Trends Fall 2017

So the 200 brands exhibiting at Playtime have reason to be optimistic. The athleisure trend in adult apparel wasn’t in great evidence at the fair, despite the qualities of comfort and practicality being prerequisites of kids’ clothing. There was however a noticeable prioritizing of well-crafted timeless basics (like variants of Prince George’s famous navy v-neck sweater) and an almost universal appreciation of organic, fair trade fabrics and practices.

It’s Playtime New York: Childrenswear Trends Fall 2017

Nami, who now lives in Belgrade, Serbia, and Miriam who lives in Melbourne, Australia, met over twenty years ago while studying at Rhode Island School of Design and, after an international career working in womenswear, launched their childrenswear line, Kin––“There are a lot of Skype sessions!” They make all their pieces in India and are happy to explain why: “Our fabrics are all sustainable wool and cotton; we use block printing which is a craft there that’s unfortunately dying out but which creates no waste, unlike screen printing. The printer carves the wooden block and then uses it as a stamp; perfectly efficient. Our dyes are non-toxic so none of them will end up coloring the rivers which is what happens with the traditional harsh chemical dyeing processes. The Indian factories can do embellishment like no other. Those skills are just undeniable to their culture so there’s a harmony to that.”

It’s Playtime New York: Childrenswear Trends Fall 2017

“We also work with a Bolivian woman who hand-knits our alpaca pieces as part of a cooperative,” says Miriam. “It’s good to know that women, many of them mothers, can work from home and be independent.” Kin make styles for both mother and child, but the designers don’t identify with the “mini me” idea of dressing one’s children in fussy adult styles. “We are selective. Our shapes are geometric and we avoid standardization of pattern making,” says Nami. “But at the end of the day, we design for people, and some of them just happen to be small.” Meanwhile Miriam proudly lifts the hem of a dress to display the care label printed with the words Be kind to your kin.

It’s Playtime New York: Childrenswear Trends Fall 2017

Kindness in kidswear seems to be the overriding trend. New label Viverano, showing at Playtime for the first time, partners with CHETNA, an organization which establishes infrastructure and ensures ethical standards in some of India’s most impoverished areas where a mere decade ago families had been left starving and the environment decimated after aggressive GMO cotton farming killed the soil and contaminated the water. Now the organization has created a robust community of smallholder organic cotton farmers. Fledgeling knitwear label Mouse In The House has similar motivations and describe their wares as “ethical heirlooms,” boasting “All sales are reinvested in makers’ communities.”

It’s Playtime New York: Childrenswear Trends Fall 2017

This promise of essential at-oneness with the various levels of the manufacturing chain seems to have organically led to a large-scale rejection of extraneous detailing: the clichéd frills, sparkly embellishments and tutu shapes for girls seem to be on the wane in favor of a cleaner aesthetic exemplified by Amsterdam-based Gray Label, which sells itself as “Organic apparel for the little minimalist.” A rustic homespun feeling pervaded many collections and dominant color palettes were earthy and vegetable-hued, with classic notes of navy and bottle green.

It’s Playtime New York: Childrenswear Trends Fall 2017

The back-to-basics approach even extended to children’s toys, specifically the range of paper dolls by NYC-based company Of Unusual Kind, whose Austrian founder Anja Kroencke draws each doll by hand and sells them with a selection of outfits and accessories. They provide what she calls, “a beautiful handcrafted respite from technology.”

Now that’s what I call Playtime.

By contributing guest editor Jackie Mallon, who is on the teaching faculty of several NYC fashion programmes and is the author of Silk for the Feed Dogs, a novel set in the international fashion industry.

Title image from MITH.com; Farouk James from his Facebook; all other photographs by Jackie Mallon for FashionUnited

WWDMAGIC just announced that it will be adding two new areas for its show floor. The event, which takes place February 21-23 in Las Vegas, will be expanding its show with Accessories the Show as well as the WWD Content Studio.

Accessories the Show will focus on all accessories under one roof for buyers. The show will span over 50,000 square feet and will include a variety of brands. The brands will derive from classic, venerable and on-trend designers to give attendees a range in their showcase. “The fashion industry has been longing for a more unified accessories community,” said Shawn Hazan, Director of Planning & Development at UBM Fashion Group, parent company of WWDMAGIC. “Bringing Accessories the Show to WWDMAGIC is in response to that feedback from both sides of the aisle,” said Hazan. Bringing this show will allow a more efficient way for buyers to browse through the sourcing event.

WWDMAGIC will also debut WWD Content Studio for the first time to offer live content created from the show floor. The event will also include panels covering content creation as well as industry topics. The event will be in partnership with WWD Studios, which produces content in fashion, beauty, and retail. Discussions at the event will be led by Marcy Medina, West Coast Bureau Chief at WWD and Alex Badia, Style Director of WWD.“We decided to bring [the content studio] to the Las Vegas showcase to expand opportunities for our brands,” said Kelly Helfman, Show Director for WWDMAGIC, PROJECT Women’s and FAME. “Not only does it offer our brands a memorable experience; it’s an unprecedented opportunity for exposure worldwide.”

Located at the Las Vegas Convention Center, WWDMAGIC will bring together various women’s apparel and accessories in the fashion industry. The show ranges from emerging trends in fashion including independent and established designers. The portfolio of brands participating in the WWD Content Studio include Andy + Evan, B.B. Dakota, Bora Designs, State Bags and many more. The show will take place later on this month starting February 21 and spanning three days.

Kingpins to discuss politics and fashion in live-stream D.C. show

This year, sourcing event Kingpins has announced it’s going to get involved with the political stance of fashion. Going to Washington D.C. for a live-stream event, the trade show is planning to discuss the intermix of politics and fashion and how it can affect businesses.

Known for its trade events in Amsterdam and New York, Kingpins focuses on denim and textiles in the fashion industry. In a recent announcement from the trade event, Kingspin has decided to host a live panel from Washington, D.C. discussing how NAFTA, TPP, and a Trump presidency may affect the global textile industry. The live-stream will be on February 9 at 10AM including a short panel. The panel will consist of president of the United States Fashion Industry Association (USFIA); Augustine Tantillo, president and chief executive of the National Council of Textile Organizations (NCTO); and Robert Antoshak, managing director of Olah Inc.

The sourcing events allows others to attend the live show through a link. This is the first episode of Kingspins exploring the relationship between government policies and the textile/fashion industries. Currently, Kingpins has not announced when its next episode will be specifically. However, this currently show will delve mostly into President Donald Trump’s politicies and trade deals that affect the fashion climate.

Photo: Kingpins

Source British to show at L.A Fashion Market for the first time

London - L.A Fashion Market is set to welcome a new trade show this season, namely Source British. Set to run from March 13 to 14, at the California Market Centre (CMC), the event will see Source British become the first trade show exclusively dedicated to British brands to take place alongside of L.A Fashion Market, together with other trade shows such as Capsule, Curve, Transit and Coeur.

“We are very excited to be bringing the U.S. our great brands from Great Britain,” said Olivett Asare, founder of Source British. “Registered attendees of the Source British event will have access to exclusive British brands and an authentic British experience.”

Source British to show at L.A Fashion Market for the first time

The new trade show is set to be divided into focused areas to offer visitors a “quintessential British experience”, and include a home, gift and craft area and a fashion, footwear and accessories area. Key fashion brands exhibiting include the Leather Satchel Company, Hedon and Roy Lowe & Sons.

“The CMC is excited to host Source British, and honored to present the industry with the U.S.'s first trade show dedicated to British brands. Source British will join our established shows helping to further position the CMC as a prominent destination for premier fashion and lifestyle brands in Los Angeles,” said Joanne Lee, Senior Vice President of Tradeshows & Marketing at the CMC.

“British design and craftsmanship have long been revered by US buyers. With Source British in Los Angeles, West Coast buyers are being offered the extraordinary opportunity to explore Britain's top brands in one convenient LA Market trip."

In addition, there will also be the Trend Council Pavilion, which will present curated designers such as Orla Kiely, Something Wicked and Sherene Melinda as well as trend forecasting sessions for buyers and exhibitors alike. “America has always had a love affair with British fashion,” commented Mitchell Kass, Creative Director and owner of Trend Council.

“The UK continues to be a source of exceptionally creative design talent and our “Trend Council Presents” Pavilion at the upcoming Source British show in Los Angeles will showcase established brands as well as emerging designers.”

Photos: Courtesy of Source British