A closer look at annual Swim Collective Agenda exhibitor Body Glove
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Fairs |INTERVIEW
As a regular participant of the Agenda Trade Show, Body Glove seemed to acquire new accounts this year as well as continue networking. Questions were answered by Nick Meistrell, Marketing Director of Body Glove. As the trade fair expanded this year with Consumer Day, where it opened itself up to the public, the trade fair seemed to attract over 15,000 people in attendance. As the show was this past weekend, Body Glove Marketing Director Nick Meistrell disclosed how the show was helpful to the Body Glove brand.
Firstly, can you tell me a bit more about the origin of Body Glove?
Body Glove is a trusted outdoor, active and lifestyle brand from Southern California, with over 60 years in the business, developing products for the outdoor and active enthusiast.
What range of apparel products do you sell?
With over 40+ licensee’s worldwide, we have a wide range of products. From wetsuits, the product that the brand was founded on, to active-wear, swimwear, personal flotation, inflatable SUP’s and much more. Our products range from 19.99 - 1,100.00 dollars.
What do you like about participating in the Agenda show?
What we like most about participating in the Agenda show is the diversified crowd, from media to accounts it’s definitely not your traditional tradeshow.
Have you participated in the Swim Collective before?
Yes, we’ve been participating at Swim Collective since the start.
What were some of the highlights of participating at this year's show?
This year was great, foot traffic seemed up and we saw some new accounts!
How was the turnout (approximately how many people stopped by your booth)?
We saw upwards to 70+ accounts [this year].
Do you feel participating in the Agenda show helps your brand?
Most definitely, Agenda opens the door to new accounts and opportunities with different media outlets.
What are some ways Agenda is beneficial for retailers?
The networking opportunities seem endless. With the diversified crowd that attends, it really opens the door to new networking opportunities you wouldn’t have at your traditional tradeshow.
Any future plans for your brand beyond Swim Collective?
Yes, Body Glove is a brand for everyone. Whether you're fishing on lake, stretching it out in your favorite yoga studio or surfing the infamous Pipeline, we are truly the ultimate outdoor/fitness enthusiast brand and our future marketing initiatives will show just that.
Where can you buy Body Glove?
The best part of Body Glove is we reach so many different consumers, our product can be found at traditional sporting goods, specialty, and department stores.
Photos: Body Glove / Instagram