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Avanprint USA debuts with innovative digital textile technology

By Sara Ehlers

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This summer, Avanprint USA debuted alongside textile events Texworld USA, Apparel Sourcing USA, and Home Textiles Sourcing Expo this past week. The digital printing technology focused trade event launched this summer at the Javits Convention Center.

Avanprint USA provided fashion textile buyers and sourcing professionals the chance to network and connect with market leaders in the digital printing industry. The event allows for industry insiders to connect and ease their design processes ultimately.

“Digital printing technology can be incredibly beneficial for apparel brands,” said Jennifer Bacon, Show Director. “Not only because it provides the ability to create proprietary prints and textile designs quickly and efficiently but also because it provides solutions for increased speed-to-market. We’re excited to introduce the industry to this incredible technology.”

As a joint partnership with World Textile Information Network (WTIN), Avanprint USA helps to infuse the community of technology with fashion. The new sourcing platform is a way to show off new innovations in textile printing, new machinery, fresh software, and upcoming products and services. Exhibitors this year included Lectra, J-Tek USA, Caledera, Kornit, PremEx Solutions, Expand Systems, SPG, and more.

Avanprint USA launches alongside Texworld and Apparel Sourcing USA

The exhibition also included live machinery demonstration as well as a textile print trend area. The Print Park highlighted digital textile prints by local design studio Nuprimary. The digital textile showed off the start-to-finish process as well as various demonstrations in how this printing system can further benefit the textile and fashion industry.

The trade fair season kicked off. During the month of July FashionUnited will focus on trade shows. For all reads on tradefairs, click here.

Photos: Messe Frankfurt / Texworld USA / Avanprint USA

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