Boulevard Prêt-à-Sale launches new off-price sector

Boulevard Prêt-à-Sale launched as a new trade platform to exhibitors and attendees at the end of March as a way to connect quality menswear brands with off-price retailers. Debuting recently, the international trade show showcased over 60 men’s apparel and accessory brands.

The tradeshow came from the minds of industry veterans Bruce and Arnold Zimberg. Working with Messe Frankfurt, organizer of the trade show, the team has introduced off-price retail into this event. “We’ve curated a tightly edited group of exhibiting brands for our first menswear edition and have been very focused on quality over quantity,” Bruce Zimberg, Co-founder and Sales Director of Boulevard Prêt-à-Sale said in a statement. The showcase exhibited brands including Aquaviva, Jetlag, J. Lindeberg, Members Only, PRPS Denim, Robert Comstock, and more. Off-price retailers included TJ Maxx USA and Canada, Bloomingdale's Outlet, Rue La La, Ross Stores, Burlington Coat Factory and more.

This was the first time that domestic and international buyers had a trade show floor with an off-price sector. With the launch of Boulevard Prêt-à-Sale, buyers are now able to have the same advantages as other retailers. “It was important for us to create a space that showcased our brands’ merchandise in the best way possible and an atmosphere that made our buyers feel welcome, relaxed, and unhurried,” Arnold Zimberg, Co-founder and Creative Director, said in a statement.

Starting as a new sector, the off-price section is here to remain. The brand’s next trade show will take place in the fall on October 17-19 at the Javits Convention Center’s River Pavilion.

Photos: Boulevard Prêt-à-Sale