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Casall: high-performance athleisure from Sweden

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By FashionUnited

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The Swedish activewear brand Casall was established in 1984 by Carl-Axel Surtevall. The premium brand, which unites performance with fashion, was a long way ahead of its time. We could even call it the first Swedish athleisure brand.

”It matters” is the motto of the Swedes, whose self-image is based on a lifestyle that forms the basis for conscious decisions. Since the brand expects as much from itself as it does from its customers when it comes to putting this motto into practice, it only collaborates with European suppliers and adheres to the OEKO-TEX 100 standard. The label has identified its target demographic as the ‘training crowd’, made up of those between 18 and 35 who demand both impressive functionality and superb design.

Almost all the materials used consist of polyamide and elastane, which are odourless, fast-drying, flexible and elastic, allowing the clothes to easily return to their original shape. The key thing to single out here is Casall’s Sculpture collection, which, at 41 per cent elastane, possesses the highest ratio of elastane ever used in the sports textiles industry. The innovative, four-way elasticity of the fabric guarantees top levels of comfort; compression elements and seamless workmanship enable optimal blood circulation and banish shyness.

For Fall/Winter 2017/18 the label has focused afresh on its core areas of strength: functional tights in all lengths, figure-accentuating and figure-sculpting shirts and trousers, shirts featuring the ‘It Matters’ print, jersey pieces in casual designs and, as a particular highlight, the Casall Mystic One-Piece, a super-stretchy, one-piece suit with a ‘mystic’ print that resembles a supernova.

You can find Casall at PREMIUM Berlin in Hall 2.

Images: Casall

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