- Vivian Hendriksz |
London - China’s largest fashion trade fair Chic Shanghai is set to host a second edition this year, a first for the fashion event. Chic Shanghai will host a fall edition from October 13 to 15 at its new venue the National Exhibition and Convention Center .
The edition in October will be smaller than Chic’s debut edition in Shanghai this March, but present a new adjusted format. The fall event will be focused around the requirements of international brands in connection with Chinese brands and will see Chic’s new partnership with Pure Shanghai. The Chinese arm of UK trade show Pure, Pure Shanghai will host it’s own event within Chic as a ‘show in show.’
Chic Shanghai will also present additional international pavilions from France, Italy, Japan and South Korea, however a German pavilion will not occur for at Chic’s October edition this year, but will be planned for March, 2016. TheMicam Shanghai has cancelled future events in China and will not be appearing as a ‘show in show’ at Chic, but will assist connecting interested exhibitors with Chic Shanghai.