Coeur and Project Womens join forces this year in Las Vegas

Las Vegas - Two major trade fairs are joining this year for their show to take place at the Mandalay Bay Convention Center in Vegas. Womens contemporary apparel Project Womens and apothecary home and gift fair Coeur are partnering up for the three-day event to take place this August.

The partnership has brought on interior designer Joseph Jagod in order to create an on-site installation with retailers. This will incorporate both elements of the shows together combining gifts, home, apothecary, and tech accessories with ready-to-wear. This infusion is a way for the trade fairs to bring a new way of re-inventing to retailers, by bringing lifestyle options to their stores. “Project Womens attendees have echoed this interest in tech accessories, apothecary, home décor and gifts, propelling this partnership with COEUR," shares Kelly Helfman, Vice President of Project Womens. "COEUR is the perfect partner for Project Womens offering a curated selection of home, gifts and beauty merchandise that will create an added value for our retailers to shop."

Coeur x Project Womens to take place together this year in August

Coeur is known for its premiere fashion accessories, home, gift, and lifestyle showcase involving handbags, footwear, and more. The show often features classic and timeless pieces including established brands, targeting a bohemian and artsy audience. "The trend in gift and beauty brands engages a more involved shopping experience to the end consumer, thus more excitement and demand to shop,” said Henri Myers, co-founder and creative director of Coeur. “COEUR has partnered with Project Vegas to bring to life a fast growing category in the overall Lifestyle industry including hand-picked brands in beauty, home, gift and tech allowing retailers, from hotels, spas, specialty and majors to discover hand-selected items to add to their store curation.” Overall, the show will be able to add to Project Womens, which is known more for its chic women’s apparel, by bringing a new influx of merchandise.

Project Las Vegas is scheduled to take place from August 14-16 at the Mandalay Bay Convention Center. The Coeur x Project Womens neighborhood will showcase Kelly + Jones, Lux-Eros, Happy Habitat and Castify as well in order to show modern and current design trends. With both trade events together, the show will bring together both top retailers and fashion brands for this year’s Vegas show.

Photos: Coeur