Coterie trade show incorporates new technology

Womenswear trade event Coterie recently announced a new segment of its show. The launch, which will debut on Monday, February 27, will be called “The Coterie Experience” showcasing an interactive installation of various designer brands and technology.

The new experience will serve as a visual that will highlight trends ranging from minimalism and bohemian fashion. "We are very excited to debut 'The Coterie Experience,' a 4,000 square foot interactive installation that aims to inspire creativity and capture an element of interactivity between retailers and brands," said Danielle Licata, Vice President of Coterie. The new content will include behind-the-scenes shots from New York Fashion Week runway shows as well as exclusives from designers talking about their upcoming collections. “Our goal is to create an unparalleled environment that ignites conversation for our attendees,” Licata said in a statement. Coterie will also provide guests with iPads to use so that they can browse more visual content from more than 100 brands. The brands participating in The Coterie Experience include Anna Sui, Jacquie Aiche, Grey Jason Wu, M Missoni, and more.

Coterie is known as a marquee trade event that highlights contemporary clothing, footwear, and accessories for womenswear. The global event brings together designers and buyers in order to help grow their business and find out new trends for upcoming seasons. Bringing a new technologically-driven component to its show is a way for Coterie to engage its users in a more user-friendly way. Debuting next Monday in New York at Jacob Javits Center, the new experience be with the first time the show has exposed a fresh perspective on the fashion industry to its guests.