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Design Bubbles: sommelier inspiration meets candle business.

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By FashionUnited

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The fashion business is desperately searching for ways to surprise its customers and use experiences to tempt them into stores. What could be more effective than offering something that the internet can't? The power of smell can catapult us back to specific moments in the past and awaken emotions in a way no other sense does. Scented candles are, therefore, the perfect takeaway products and especially suited to concept stores. Design Bubbles from Munich takes the idea of a special scented candle one step further still.

The idea is both simple and creative: empty Champagne bottles are professionally cut and polished and then filled with organic soya wax. This produces luxurious scented candles bursting with lemon & basil, peony, mandarin or sandalwood scents. The variety of the Champagne labels gives each one a personalised touch. The Munich-based start-up has been in business since 2014 and places great emphasis on superlative quality – thus the entire production process takes place in Germany and all the organic candles can be sent back to Design Bubbles after 40 hours of burning time to be refilled.

Prior to this, founder Katharina Baumann studied Business Studies and completed her training as a sommelier. She sells both Champagne and the candles in her shop: “We regularly travel to France and taste numerous Champagnes – we only purchase the best ones, which we distribute via our online shop along with the matching candles. All Champagne labels are still family-run businesses; some are in their 9th generation. There are so many insider tips when it comes to Champagne and we want to create awareness of this incredible quality.” The biggest problem when she founded the company proved to be procuring sufficient numbers of empty Champagne bottles, hence why the glass containers of Munich’s clubs were plundered.

Design Bubbles nowadays works directly with the Champagne labels themselves and can therefore offer its customers a unique product. The candles cost EUR 49 each, or can be bought in a gift set together with the corresponding Champagne for EUR 89. Design Bubbles’s candles are currently available in over 100 concept stores, boutiques and department stores, including in KaDeWe.

You can find Design Bubbles at PREMIUM Berlin in The Cubes.

Photos: Design Bubbles

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