FN Platform puts an artistic twist on its show and highlights new brands

From February 21-23, FN Platform attracts buyers and global leaders in the footwear industry for its show in Las Vegas. As a subsidiary of UBM Fashion Group, the showcase highlights emerging and established brands of footwear including men's, women's, junior's, children's footwear and more spanning from 20 countries. FashionUnited chats with Leslie Gallin, President of Footwear at UBM Fashion, to dig a little deeper on this year's show.

Please, tell us about your experience in the fashion industry prior to FN Platform.

I started in the fashion industry running apparel divisions for Escada, Geoffrey Beene and Louis Feraud. Years later a friend of mine introduced me to someone who was taking over a “Shoe Trade Show” called WSA. This is where it all began. It was love at first try on and I quickly realized footwear was my passion. The footwear industry has evolved from just a few leading players to a worldwide playing field. It's been amazing to be instrumental in the growth of this industry through the years.

What distinguishes FN Platform from other trade/MAGIC events?

FN Platform is the pillar of branded footwear. Twice a year, global leaders in the footwear industry will convene at FN Platform to shape the industry. Industry insiders are able to network, educate themselves through our many seminars and shop for shoes, all in one place. We offer the most comprehensive selection of domestic branded and international footwear under one roof, while providing buyers a convenient, fun and efficient way to shop.

Is there anything particularly new about this year's show?

This show, we are showcasing a lot of new talent. Buyers will be able to identify which brands are new by a notation in the directory, floor stickers in front of those new booth brands and on the interior booth ID sign. We’re proud to have 10 brands coming from France under the prestigious guidance of ADC. This will be the first time outside of Paris the brands have exhibited.

FN Platform is known for its opening night concerts – this show, the group Berlin, most known for “Take My Breath Away” will perform. We’ve also upgraded the décor for each of our themed show floor lounges. We have a great community opportunity to give back with Build-A-Bear brand while on-site. Those attending can create a bear and donate to the Children’s Hospital Las Vegas.

We have an artistic unexpected view of footwear being installed, which we hope will inspire. For those who want to know more about the future, we will have an area on the show floor spearheaded by Samsung, showing off their latest technology for footwear sizing.

Can you share with us some of the emerging trends in footwear?

The coming seasons is all about the details: fur-trimmed, pearls and beautiful leathers. Sneakers and booties are still going to be strong. Heritage brands went back to their roots and are providing the styles which made them famous.

What is the target demographic for FN Platform?

FN Platform’s demographic is wide because our offerings span men’s, women’s junior’s and children’s footwear brands. Our brands represent more than 20 countries, including Italy, France, Spain, Brazil, Portugal, Turkey, among many others. Our show floor is broken into six neighborhood environments ranging from lifestyle to luxury.

In what ways is the footwear market growing in the fashion industry?

Today people are living and working in more casual environments. Dressing up today means for women heels vs sneakers and for men sneakers vs dress brogues. Retailers are realizing adding footwear to their product assortment is helping to drive revenue and rings at the cash registers.

Established in 2010, FN Platform continues to an influential force in the North American fashion market. The show brings together global insiders and showcases a full spectrum of branded footwear across all categories. In various price points and trends, the curated trade show has over 1,600 exhibiting brands representing over 30 countries. The show is slated to take place from February 21-23.

Photo Source: Leslie Gallin, President of Footwear at UBM Fashion