Guess to debut SS18 at Miami SwimShow this summer

Guess has decided to join the ranks of Miami SwimShow this year. For the summer show, the trend-forward retailer will be debuting its SS18 swimwear collection on the East Coast.

The show will take place at the Miami Beach Convention Center from July 22-25. The collection will emphasize the "carefree spirit of the Californian hot season," according to Guess. The beachwear line will have fun prints with floral motifs and geometric patterns, along with a bold color palette. Made from both lycra and microfiber materials, the collection will include both monokinis as well as various bikini styles. Designed with versatility in mind, the pieces are meant to be used as beachwear as well as good pairings with cover-ups.

This will mark the retailer's first time participating at the Miami SwimShow. The show stands as one of the fashion industry's established and long-standing exhibitions with over 7,500 participating brands annually. The show includes exhibitors from over 60 countries globally and showcase approximately 2,500 lines. The trade show will be hosted in Miami South Beach, alongside a popular nightlife and beach destination in the city.

Photo: Guess