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Guest Nation Russia cancels visit to Pitti Uomo 87

By Vivian Hendriksz


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Russia will not be participating in the upcoming edition of Pitti Uomo in Florence.

The Russian Fashion Council has cancelled its appearance as the Guest Nation of the 87 edition of the Italian fashion trade fair, claiming that the ongoing economic situation and currency fluctuations have made it impossible to attend Pitti Uomo.

Pitti Immagine announced the cancellation of the Guest Nation Russia project it had planned for it’s 87 edition, running from January 13 to 15, 2015 earlier last week, following the collapse of the value of the ruble. However, despite the cancellation of the project, both Pitti Immagine and the management of the Russian Fashion Council aim to continue working on the project once the current situation in the country has improved and becomes more stable.

The collaborating between the Russian Fashion Council and Pitti Immagine comes after the trade fair organization dedicated a significant space to Russian fashion and designers during Pitti’s trade show Super, which was held in Milan in September 2014. Later on the trade fair organization's management selected Russia as its Guest Nation for Pitti Uomo, “with a selection of 13 high quality Russian brands,” planning on attending.

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