Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and Neonyt in Berlin; Who's Next in Paris; Modefabriek in Amsterdam; Momad in Madrid; Outdoor by Ipso in Munich; and Pure London in, you guessed it, London.