- Dale Arden Chong |
The L.A. Men’s Market tradeshow returned for another round at the California Market Center on Oct. 15 and 16. With the overarching theme, “Evolution,” the show featured a wide range of exhibitors featuring menswear that included bright and colorful streetwear such as sweatshirts and joggers, patterned button-down shirts, graphic T-shirts, outerwear, and more.
One trend that stood out at the L.A. Men’s Market for the Spring/Summer 2020 was the amount of utilitarian apparel inspired by military uniforms. Canadian bag and accessories brand Herschel Supply Co. featured an activation — where attendees could create their own dog tag necklaces — in conjunction with its latest launch, the GLX5600, which was made in partnership with Casio G-SHOCK.
Another exhibitor, MSSRS, shared a collection with camouflage prints, khaki, army greens, and more all on tailored, utilitarian pieces — including a coat that included a variety of pockets of all sizes, in order to remove the need for an additional bag. The designer, Anthony Newman, described his clothing was “functional streetwear.”
Overall, streetwear appears to be the most prominent aesthetic at L.A. Men’s Market, with brands such as Carrots and Chinatown Market maintaining a large portion of the immersive experience at the tradeshow.
Images: Dale Arden Chong