Informa Markets partners with NuORDER for digital tradeshow

Informa Markets Fashion and wholesale e-commerce platform NuORDER have partnered to launch what is expected to be the industry's largest digital tradeshow, which will debut alongside Informa’s currently scheduled physical events in Las Vegas and New York in fall 2020. NuORDER, a wholesale platform in the B2B e-commerce space, will power the future of Informa’s digital trade events, the first of which will launch with men’s in August followed by women’s in September. The partnership comes on the heels of a longstanding digital evolution for the Informa Markets Fashion portfolio and is a collaboration bringing together NuORDER’s technology and approach toward wholesale e-commerce with Informa’s product curation and expansive global network of brand partners and retail buyers.