Iphoria: stores planned in Seoul and Shanghai for 2017

This is a fairytale success story: as recently as 2012 Milena Jäckel set up a brand in Berlin that specialised in tech accessories. Fast-forward to 2015: Iphoria, the name of her brand, is sold in 35 countries by retailers such as Harvey Nichols, KaDeWe, Steffl in Vienna and Ludwig Beck in Munich, as well as in the flagship store on Rosenthaler Straße in Berlin. Her brand even has a presence in Tokyo, thanks to its two shops there. Now two more are due to open this year: in Seoul and Shanghai.

Yet Iphoria’s success story doesn't end here. The label has also attracted a wide array of celebrity fans: Olivia Palermo and Gigi Hadid have been seen sporting the sweet designs from this Berlin-based brand on their smartphones. Since then, the product portfolio has been expanded to include other items: mini travel batteries; clutches featuring powerbanks; sneaker patches and a cashmere range have all joined the ranks.

The brand’s success probably lies in its straightforward style and the cheerful, carefree designs. Whether in the shape of fluffy teddy bears, a perfume bottle that looks like a Chanel No.5, or studded with pouting lips, the products from Iphoria bring a smile to our faces and deck every smartphone out in its own unique look.

In 2017 there will be another very special surprise for fans of the brand. The ready-to-wear division, which previously consisted of one cashmere collection, will be expanded to include a selection of other items of clothing: cool printed hoodies, sweaters and bodies make their début this season. Who knows what the future will hold for this daring label.

You can find Iphoria at PREMIUM Berlin in The Cubes.

Images: Iphoria