LA Men’s Market takes an experiential approach for its holiday trade show

The LA Men’s Market is changing the game when it comes to trade shows. On March 26 and 27, the show—founded in 2013 with a focus on men’s streetwear—created an immersive environment based on its theme, “Under Construction,” for both buyers as well as vendors, with construction-themed décor, open seating areas and show-specific merchandise in collaboration with selected vendors.

During a time where the industry is continually changing, and trade shows with it, the LA Men’s Market steps away from the traditional setting of a trade show. Vendors created intimate and engaging settings with additional displays or pieces such as a Smiley ping pong table, a staple for Los Angeles-based Chinatown Market, a drum set at Australian brand The People Vs, or a bicycle on display from Carrots, who was also one the sponsors for the show providing attire for the staff at the event.

“Trade shows are definitely not what they used to be,” said Maxwell Amadeus of New York label Control Sector. “Most of the time now, people will just schedule appointments and come into my showroom and go from there.”

Keeping that in mind, the LA Men’s Market proved to be a lively show with a vibrant and youthful energy. The construction theme of the show, while embodying the state of trade shows and the fashion industry, also coincided well with the current status of streetwear in menswear. According to vendors, many buyers were leaning towards camouflage, silhouettes reminiscent of the 1990s and western-inspired clothing, proving that these trends will be around for another season.

Photo: FashionUnited / Dale Arden Chong

 

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